Why Broken Software Keeps Slipping Through—and How to Stop It

You're launching on schedule, everyone signs off, and then it happens

Article Contents

Introduction: Why Do Bugs Keep Making It to Production?

You’re launching on schedule, everyone signs off, and then it happens: the dreaded user complaints roll in. Glitches. Broken flows. Security gaps. The software was tested—so what went wrong?

In this blog, we’ll unpack the hidden reasons quality issues persist despite having QA in place. More importantly, we’ll explore how a smarter, modern approach to testing can help teams catch issues before users do.

The Hidden Reasons QA Often Fails

  • Last-Minute Testing: QA is squeezed into the final days before launch, turning it into a checkbox, not a strategy.
  • Lack of Real-World Scenarios: Tests don’t reflect actual user behavior across devices, network conditions, or edge cases.
  • No Shift-Left Approach: Testing starts too late in the development cycle, allowing bugs to bake into the code.
  • Poor Communication: Dev, QA, and product teams aren’t aligned on priorities, timelines, or expectations.
  • Overreliance on Manual Testing: Manual checks are slower, less consistent, and often miss regression bugs.

What a Smarter QA Strategy Looks Like

  1. Start Testing Early (Shift Left)
    QA begins at the requirements stage, not post-development. This means fewer surprises and earlier issue detection.
  2. Automate the Essentials
    Repetitive tests like regressions and cross-browser checks should be automated to save time and reduce human error.
  3. Test Like a User
    Include exploratory and real-world scenario testing across devices, user roles, and bandwidth conditions.
  4. Make QA a Team Sport
    Developers write unit tests, product owners sign off on flows, and QA leads the charge—all with shared visibility.
  5. Use Metrics That Matter
    Track defect leakage, test coverage, and time-to-resolution, not just number of tests executed.

Real-World Impact of Better Testing

  • A fintech startup cut user-reported bugs by 70% in 6 months by shifting QA to sprint planning.
  • An eCommerce brand reduced cart abandonment by 22% after introducing usability and performance testing.
  • A healthtech platform passed GDPR and HIPAA audits with flying colors thanks to early-stage security testing.

How to Get Started Without Overhauling Everything

  • Identify 2-3 high-risk flows in your product and introduce automated testing.
  • Add QA checkpoints to sprint planning, not just release gates.
  • Use bug trend reports to drive discussions, not blame.
  • Pilot with a QA partner that can offer strategy, not just manpower.

Conclusion: Bad QA Is Expensive. Smart QA Pays for Itself.

Quality should never be a phase. It should be a mindset baked into every step of your development process.

If your users keep finding bugs before your team does, it’s not a tech problem. It’s a process problem.

The good news? It’s fixable—and the returns are massive.

Curious how smarter QA can protect your business and reputation? Let’s talk.

Picture of By Agustin Coria

By Agustin Coria

As Chief of Staff, Agustin serves as a strategic partner to the CEO, aiming to maximize the company’s overall productivity and effectiveness.

Ettla Ranked as one of the Fastest-Growing Companies in the US by Inc. 5000

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